Build a brand.
Get funded.
Run it for real.
TryZ is finding its first 10 Brand Operators — the founding designers behind TryZ's private-label fashion brands, launching in Ahmedabad or Vadodara. No portfolio gatekeeping. No pay-to-play. Just a real brand, a real audience, and 25 days to prove it.
Pranav Devani founded TryZ (TrialKart Private Limited) — a try-before-you-buy fashion delivery company built on 20-minute dark-store delivery, starting in Gujarat. TryZ is incubated at PIERC, Parul University's incubator.
The core problem: online fashion has a trust gap — you can't feel fit, fabric, or fall before you buy. TryZ closes that gap by delivering trial garments to your door in 20 minutes, so you decide after trying, not before.
TryZ doesn't have an in-house design team — and doesn't want one. Instead, TryZ partners with fashion students and creators who have taste and a point of view, and gives them what they don't have: funding, manufacturing access, and a real store to launch in.
TryZ owns the brand and manufacturing pipeline. You own the creative direction, the content, and the credit — as the brand's Creative Lead, paid a fixed retainer plus commission on every unit sold.
The roadmap
The competition is step one of a bigger build. Here's the full sequence to TryZ's first store.
Competition rules
Straightforward, and built to reward real content over bought reach.
Start from zero
Create your brand's Instagram page before registering, but keep it empty — submit a screenshot proving 0 followers, 0 following, 0 posts, and the "New" tag. Only activity from Sept 1 onward is scored.
Post 10+ times
Minimum 10 original posts or reels between Sept 1–25, tagged with the official hashtag and @tryz.
No collabs
Every post goes out solely from your brand page. No Instagram Collabs, no joint-account posting, no borrowed reach.
Vadodara only
Open to anyone currently living in or studying in Vadodara — college students, design students, and student creators.
Judging criteria
10 brands, 10 identities
TryZ is selecting a balanced first cohort, not just the top scorers.
Womenswear · 5 slots
Menswear · 5 slots
No cash prize. Something better.
The reward is a funded brand and a paid role — not a one-time payout.
Funded launch — TryZ funds your first production run through its approved manufacturer panel.
Fixed retainer + commission — paid monthly, not commission-only, so a slow month doesn't wipe your income.
A real shelf — your brand launches inside TryZ's first dark store on Jan 1, 2027.
Public credit — named Creative Lead / Brand Head on your brand, publicly.
Direct access — build alongside the TryZ founding team from day one.
Full timeline
| Date | What happens |
|---|---|
| Until Aug 31 | Registration open — submit your details and Instagram handle |
| Sept 1 | Content period begins — first post allowed, not before |
| Sept 1–25 | Content period — build and grow your brand page |
| Sept 25 | Submissions close |
| Sept 25–30 | TryZ reviews every entry |
| Sept 30 | Top 20 finalists announced |
| October | 1:1 interactions with all 20 finalists |
| After | Top 10 Brand Operators selected and onboarded |
Ready to build
your brand?
Vadodara-based. College student or creator. One brand idea. That's all it takes to start.